How company culture shapes employee motivation
Most leaders understand intuitively that culture matters. But why, exactly? And how? It turns out that why you work determines how well you work, and culture determines that "how". Company culture significantly influences employee motivation and performance, as demonstrated by research involving over 20,000 workers and 50 major companies. The study identifies six primary motives for work: play, purpose, potential (which enhance performance), and emotional pressure, economic pressure, and inertia (which diminish it). High-performing cultures, like those at Southwest Airlines and Trader Joe’s, maximize positive motives and minimize negative ones, creating what is known as total motivation (ToMo). Processes such as job design, organizational identity, and career ladders are crucial in shaping culture. For instance, well-designed roles and a clear sense of purpose can significantly boost ToMo. Leaders can foster a high-performing culture by teaching managers to lead in motivating ways, explaining the purpose behind tasks, and allowing employees to experiment and witness the impact of their work. Ultimately, building a great culture requires deliberate effort and strategic planning, offering a competitive advantage in today’s fast-paced business environment.
Read more