Will Corbett

Head of Growth
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Will is Vega Factor's Head of Growth as well as the leader of Vega's Education practice, working with districts around the country to address inequities and infuse learning with play. With nearly a decade of experience in performance coaching, Will specializes in helping team leaders, directors, and executives unlock problem solving and inclusive collaboration. In addition to the Education space, he has coached hard-charging leaders in nonprofits, hospitals, healthtech, finance, real estate, and more. Outside of work, Will performs in New York's underground hip hop scene and builds user-facing products to solve common human challenges (e.g., how to build motivation and follow-through for exercise).
Core strengths:
Enrapturing any audience with insight
Making big, scary ideas feel fun, light, and inspiring
Breaking even the coldest of ice with heartfelt goofiness
Core strengths:
Finding the needle of insight in a haystack of data
Fostering harmony in diverse groups of highly skilled people
Braveheart-style inspirational speeches
Core strengths:
Making complex ideas concrete and digestible
Creating environments where people can speak the hard truth without fear
Always finding the perfect sports metaphor
Core strengths:
Cultivating ideation and strategic thinking
Developing trusting, inclusive, and collaborative teams
Able to tolerate and out-wait long pauses motivating group participation or discussion contributions
Core strengths:
Unlocking creativity through structured thinking
Bridging communication gaps
Figuring out exactly what type of nerd you are and running with it

Latest research by Will Corbett

Transform Your Culture: Start with a Primed to Perform Book Club

Change is difficult because our brains resist it, seeing it as a threat. Organizations can ease this by fostering a shared language and understanding, such as through a "Primed to Perform" book club, which reduces uncertainty and promotes psychological safety. Balancing tactical and adaptive performance is crucial, with motivation driven by direct motives like play, purpose, and potential enhancing performance. Total Motivation (tomo) impacts adaptability, and avoiding blame bias helps create a fluid, adaptable culture. Leaders can use activities per chapter to gain insights and drive cultural transformation, guiding organizations effectively through critical crossroads.
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Productivity

Disorganized work creates dysfunctional teams

How does a master woodworker maintain such flawless efficiency in their shop? Too many teams fall into chaos due to poorly organized work. Master four work types to elevate your team's productivity and innovation: play-based, process-based, project-based, and idea-based.
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Team building

Kicking off a project? Six proven ways to unlock your team's creativity

As a leader, it can be extremely frustrating when your team struggles to solve problems. You don't want to micromanage, but you also need to land viable solutions that drive results - and do it quickly. Fortunately, there's a 6-step flow you can follow to solve problems effectively, inclusively, and efficiently. Frame goals as intriguing questions 1. Frame goals as intriguing questions 2. Share important context 3. Separate idea generation and evaluation 4.Embrace asynchronous idea collection and discussion 5.Categorize ideas to identify patterns and blind spots 6.Use clear criteria to choose ideas
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