"Factor is like brain augmentation. It's how we launch faster, with greater excellence, even when it's our most challenging launch yet. It's the place where strategy is happening and coming alive."

"Vega Factor's approach to culture change and motivation is the most effective and pragmatic model out there."

"A fresh, ambitious look at the science and practice of motivation, with big implications for leaders to fuel high-performing, high-energy cultures."

"Factor creates breadth, depth, and lightness. As a leader, I get to coach my team on more topics in greater depth - without having to attend any more meetings."

"I am so impressed by the AI in Factor. Specifically, the personalization of the learning plan is especially rewarding."

"After Zearn's Factor implementation, I'm honestly not sure I could work somewhere that didn't have this sort of transparent and structured access to information, thinking, and prioritization in all the nooks and crannies of the organization. It's become an essential tool."

"Tomo helps Grab make our mission real every day, to drive Southeast Asia forward with economic empowerment."

"My favorite leadership model to implement in my 20+ year career. Easily and immediately implemented."

"Like many school districts, we face serious challenges. Before working with Vega Factor, ideas might be shot down quickly, and bias would creep in. Now we have an inclusive, structured problem-solving process that finds solutions to root causes."

"Vega Factor has helped us dramatically improve our adaptive performance through their experimentation and skill building programs. And our tomo has gone through the roof."

"Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors—corporate, non-profit, and public."

"Tomo is my kind of heresy. It explains why things I have intuitively felt are the "culture first" way actually work - and Vega Factor does it with such compelling research and science that even skeptics are convinced."

"This book is loaded with fascinating, thought-provoking, and actionable advice that could transform a workplace from drudgery to real engagement. Take notes."

"A truly revolutionary book, Primed to Perform shares the very important link between a company’s culture and their performance. Eye-opening and addicting, this book is on the path of kickstarting the culture movement!"

"Doshi and McGregor take us on a grand tour of the science of culture, filled with awe-inspiring experiments and surprising, real-life case studies. Smart, deeply researched, and incredibly practical, leaders will turn to this book again and again whether they’re building an organization from scratch or transforming an established company."

"Primed to Perform doesn’t just provide tactics for motivating a few superstars; it offers a proven system for motivating an entire workforce. If you want to get your team off yesteryear’s career ladders and onto new learning curves – stretching, growing and contributing at their best – read this book."